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	<title>Extreme Trust Book</title>
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	<link>http://www.extremetrustbook.com</link>
	<description>Do things right. Do the right thing. Proactively.</description>
	<lastBuildDate>Mon, 15 Apr 2013 18:56:46 +0000</lastBuildDate>
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		<title>Go Beyond Trustworthiness&#8230;Aim For Trustability</title>
		<link>http://www.extremetrustbook.com/2013/04/15/go-beyond-trustworthiness-aim-for-trustability/</link>
		<comments>http://www.extremetrustbook.com/2013/04/15/go-beyond-trustworthiness-aim-for-trustability/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 18:56:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Canadian Manager Magazine]]></category>
		<category><![CDATA[Craig Dowden Ph.D.]]></category>
		<category><![CDATA[SPB]]></category>

		<guid isPermaLink="false">http://www.extremetrustbook.com/?p=389</guid>
		<description><![CDATA[]]></description>
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		<title>Business Consulting Buzz Praises Extreme Trust for Making Honesty a Business Strategy</title>
		<link>http://www.extremetrustbook.com/2013/04/15/business-consulting-buzz-praises-extreme-trust-for-making-honesty-a-business-strategy/</link>
		<comments>http://www.extremetrustbook.com/2013/04/15/business-consulting-buzz-praises-extreme-trust-for-making-honesty-a-business-strategy/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 18:14:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Consulting Buzz]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.extremetrustbook.com/?p=385</guid>
		<description><![CDATA[After reviewing Extreme Trust, Business Consulting Buzz commends Peppers and Rogers for delving deep into trust and providing strategies and approaches that will allow you to maximize the power of trust for your business.  To read their review, click here.]]></description>
			<content:encoded><![CDATA[<p>After reviewing Extreme Trust, Business Consulting Buzz commends Peppers and Rogers for delving deep into trust and providing strategies and approaches that will allow you to maximize the power of trust for your business.  To read their<a href="http://www.consulting-business.com/the-power-of-extreme-trust-book-review.html#more-8044" target="_blank"> review, click here</a>.</p>
]]></content:encoded>
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		<item>
		<title>Shane Atchison Writes About Ranking the Influencers and Don Peppers is Among the Best</title>
		<link>http://www.extremetrustbook.com/2013/03/14/shane-atchison-writes-about-ranking-the-influencers-and-don-peppers-is-among-the-best/</link>
		<comments>http://www.extremetrustbook.com/2013/03/14/shane-atchison-writes-about-ranking-the-influencers-and-don-peppers-is-among-the-best/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 14:48:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.extremetrustbook.com/?p=369</guid>
		<description><![CDATA[&#160; In his LinkedIn Influencer posting on March 13, 2013 Shane Atchison writes about data and how it clearly shows who really has influence as a thought leader.  Don Peppers is ranked 5th in terms of &#8220;most articles in the top 1000 on LinkedIn&#8221;.  Atchison says, &#8220;this data is important because it tell us  something about the [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p>In his LinkedIn Influencer posting on March 13, 2013 <a title="Shane Atchison LI Data " href="http://www.linkedin.com/today/post/article/20130313154720-224083-rating-the-key-influencers-branson-cuban-and-how-i-outrank-barack-obama">Shane Atchison writes about data and how it clearly shows who really has influence as a thought leader.</a>  Don Peppers is ranked 5th in terms of &#8220;most articles in the top 1000 on LinkedIn&#8221;.  Atchison says, &#8220;this data is important because it tell us  something about the overall consistency and popularity of an author&#8221;.  Be sure to check out  <a title="Don's LI Page" href="http://www.linkedin.com/profile/view?id=17102372&amp;authType=OPENLINK&amp;authToken=wdr9&amp;locale=en_US&amp;srchid=e1b09f4a-5bd4-44e2-a792-e04feee54e77-0&amp;srchindex=1&amp;srchtotal=206&amp;goback=%2Efps_PBCK_Don+Peppers_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&amp;pvs=ps&amp;trk=pp_profile_name_link">Don Peppers latest articles on LinkedIn</a>; he remains consistantly popular as a thought leader.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Peppers and Rogers honored for industry leadership, vision, passion and commitment</title>
		<link>http://www.extremetrustbook.com/2013/02/25/peppers-and-rogers-honored-for-leadership-vision-passion-and-commitment/</link>
		<comments>http://www.extremetrustbook.com/2013/02/25/peppers-and-rogers-honored-for-leadership-vision-passion-and-commitment/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 16:16:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.extremetrustbook.com/?p=361</guid>
		<description><![CDATA[&#160; At its 28th Silver Apple Awards Gala, the Direct Marketing Club of New York honored Peppers &#38; Rogers Group&#8217;s Don Peppers and Martha Rogers, Ph.D., for their leadership on customer-focused business strategies for the past 20 years. Read more about the award.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.extremetrustbook.com/wp-content/uploads/2013/02/SilverApple.jpg"><img class="aligncenter size-medium wp-image-362" title="SilverApple" src="http://www.extremetrustbook.com/wp-content/uploads/2013/02/SilverApple-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p>&nbsp;</p>
<p>At its 28th Silver Apple Awards Gala, the Direct Marketing Club of New York honored Peppers &amp; Rogers Group&#8217;s Don Peppers and Martha Rogers, Ph.D., for their leadership on customer-focused business strategies for the past 20 years. <a href="http://www.1to1media.com/weblog/2013/01/don_peppers_and_martha_rogers.html">Read more about the award.</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you following Don Peppers&#8217; INfluencer posts on LinkedIn?</title>
		<link>http://www.extremetrustbook.com/2013/02/19/are-you-following-don-peppers-influencer-posts-on-linkedin/</link>
		<comments>http://www.extremetrustbook.com/2013/02/19/are-you-following-don-peppers-influencer-posts-on-linkedin/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 14:23:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Don Peppers]]></category>

		<guid isPermaLink="false">http://www.extremetrustbook.com/?p=348</guid>
		<description><![CDATA[Don&#8217;s ideas and thought leadership on trust, social media and how to transform your business by doing things right, doing the right thing, and doing it all proactively have a great following on LinkedIn. Be sure to &#8220;follow&#8221; Don, so you don&#8217;t miss a post. &#160; &#160;]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.extremetrustbook.com/wp-content/uploads/2013/02/Sametrix-9791.jpg"><img class="aligncenter size-medium wp-image-352" title="Sametrix 979" src="http://www.extremetrustbook.com/wp-content/uploads/2013/02/Sametrix-9791-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p><a href="http://www.linkedin.com/today/post/article/20130219122158-17102372-recognize-your-customers-if-you-want-their-trust">Don&#8217;s ideas and thought leadership on trust</a>, social media and how to transform your business by doing things right, doing the right thing, and doing it all proactively have a great following on LinkedIn. Be sure to &#8220;follow&#8221; Don, so you don&#8217;t miss a post.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.extremetrustbook.com/2013/02/19/are-you-following-don-peppers-influencer-posts-on-linkedin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Going to SxSW? Meet Don and Martha on Sunday.</title>
		<link>http://www.extremetrustbook.com/2013/02/18/going-to-sxsw-meet-don-and-martha-on-sunday/</link>
		<comments>http://www.extremetrustbook.com/2013/02/18/going-to-sxsw-meet-don-and-martha-on-sunday/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 14:51:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.extremetrustbook.com/?p=341</guid>
		<description><![CDATA[Going to Austin? Don and Martha will be speaking at SxSW Interactive.]]></description>
			<content:encoded><![CDATA[<p>Going to Austin? Don and Martha will be <a title="SxSW Core Conversation" href="http://schedule.sxsw.com/2013/events/event_IAP4365">speaking at SxSW Interactive</a>.<a href="http://www.extremetrustbook.com/wp-content/uploads/2013/02/DPeppers_imagehires.jpg"><img class="aligncenter size-medium wp-image-344" title="DPeppers_imagehires" src="http://www.extremetrustbook.com/wp-content/uploads/2013/02/DPeppers_imagehires-300x254.jpg" alt="" width="300" height="254" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don Peppers Influence on LinkedIn</title>
		<link>http://www.extremetrustbook.com/2012/11/20/don-peppers-influence-on-linkedin/</link>
		<comments>http://www.extremetrustbook.com/2012/11/20/don-peppers-influence-on-linkedin/#comments</comments>
		<pubDate>Tue, 20 Nov 2012 13:10:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.extremetrustbook.com/?p=335</guid>
		<description><![CDATA[More than 25,000 people are following what Don has to say on LinkedIn. Are you? Follow Don&#8217;s original content.]]></description>
			<content:encoded><![CDATA[<p>More than 25,000 people are following what Don has to say on LinkedIn. Are you? <a title="Follow Don on LinkedIn" href="http://www.linkedin.com/today/post/whoToFollow  " target="_blank">Follow Don&#8217;s original content</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.extremetrustbook.com/2012/11/20/don-peppers-influence-on-linkedin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Don Peppers Keynote Address at the DMA</title>
		<link>http://www.extremetrustbook.com/2012/10/18/don-peppers-keynote-address-at-the-dma/</link>
		<comments>http://www.extremetrustbook.com/2012/10/18/don-peppers-keynote-address-at-the-dma/#comments</comments>
		<pubDate>Thu, 18 Oct 2012 20:36:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.extremetrustbook.com/?p=330</guid>
		<description><![CDATA[&#8220;Dude, you can&#8217;t take something bad out of the Internet. That&#8217;s like trying to take pee out of a swimming pool.&#8221; Don&#8217;s keynote address at the Direct Marketing Association Conference in Las Vegas, has lots to take away about how we interact, the level of trust customers demand and how both are changing proportionately.]]></description>
			<content:encoded><![CDATA[<p>&#8220;Dude, you can&#8217;t take something bad out of the Internet. That&#8217;s like trying to take pee out of a swimming pool.&#8221; <a title="DMA speech" href="http://www.youtube.com/watch?v=ukl9Y8wZJNI&amp;list=PLzSpm3aFpHD8EjqR81kmCywsTRxqL3PCR&amp;index=7&amp;feature=plpp_video" target="_blank">Don&#8217;s keynote address at the Direct Marketing Association Conference</a> in Las Vegas, has lots to take away about how we interact, the level of trust customers demand and how both are changing proportionately.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.extremetrustbook.com/2012/10/18/don-peppers-keynote-address-at-the-dma/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome Don Peppers to AmEx Open Forum</title>
		<link>http://www.extremetrustbook.com/2012/10/15/welcome-don-peppers-to-amex-open-forum/</link>
		<comments>http://www.extremetrustbook.com/2012/10/15/welcome-don-peppers-to-amex-open-forum/#comments</comments>
		<pubDate>Mon, 15 Oct 2012 14:48:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Don Peppers]]></category>

		<guid isPermaLink="false">http://www.extremetrustbook.com/?p=326</guid>
		<description><![CDATA[Don recently joined American Express Open Forum&#8217;s lineup of experts and posted an article about How Small Businesses Can Use Big Data to improve returns.]]></description>
			<content:encoded><![CDATA[<p>Don recently joined American Express Open Forum&#8217;s lineup of experts and posted an article about <a title="AmEx Big Data" href="http://www.openforum.com/articles/how-small-businesses-can-use-big-data      " target="_blank">How Small Businesses Can Use Big Data</a> to improve returns.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Extreme Trust in Brazil</title>
		<link>http://www.extremetrustbook.com/2012/10/03/extreme-trust-in-brazil/</link>
		<comments>http://www.extremetrustbook.com/2012/10/03/extreme-trust-in-brazil/#comments</comments>
		<pubDate>Wed, 03 Oct 2012 20:00:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.extremetrustbook.com/?p=320</guid>
		<description><![CDATA[Extreme Trust has just been published in Portugese!]]></description>
			<content:encoded><![CDATA[<p>Extreme Trust has just been published in Portugese!<a href="http://www.extremetrustbook.com/wp-content/uploads/2012/10/Confiança_Extrema-2.jpg"><img class="aligncenter size-medium wp-image-321" title="Confiança_Extrema (2)" src="http://www.extremetrustbook.com/wp-content/uploads/2012/10/Confiança_Extrema-2-239x300.jpg" alt="" width="239" height="300" /></a></p>
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