Don Peppers Keynote Address at the DMA

Posted on Oct 18, 2012 by in Uncategorized

“Dude, you can’t take something bad out of the Internet. That’s like trying to take pee out of a swimming pool.” Don’s keynote address at the Direct Marketing Association Conference in Las Vegas, has lots to take away about how we interact, the level of trust customers demand and how both are changing proportionately.